My son throws the book on the kitchen table and says "this book is sooo boring". He has brought home a book from school that he has to read and write a report on. He leaves the book on the table ignoring it and at bedtime reads the adventures of pirates. It is not that my son does not enjoy reading, he just does not like many of the books he is dictated to read. I agree my son and students need some prompting to broaden their reading interests but a book needs to speak to the child if they are to really be a part of the book.
Some of the best books I read are the ones I can relate to the characters and feel their pain or joy. If a child reads the words but does not feel the words, the purpose of reading is lost. Most of us can read words but if we can not connect, the words become lost and the story is never truly told.
As a teacher, I have seen students eyes sparkle as they tell me about a book they chose to read versus the book they were told to read. Starting a book club will be a rewarding experience because students will have enthusiasm because they chose to participate.